Copy Tips

Bluehost: Is It Right For Your Website?

So, it’s time to start a website for you or your business. You’ve been thinking about it for a while now. It might even be overdue. You know it could potentially be a complicated, expensive, confusing, and time-consuming process, but you also know it doesn’t have to be so difficult. Web Hosting: Where to Start?


Copy Tips

The ‘Tyler Durden’ of Email Copy

This is a cautionary business tale to potentially save a little bit of money for anyone who hires a copywriter in the future… And by no means am I angry or upset at all. It’s more like I see an issue, so I felt obligated to talk about it. The title is in reference to


Copy Tips

How to Polish Shit Copy

Wanted to mention something about this shirt. It has the quote, “The first draft of anything is shit!” And as I told the lady who complimented me on it at Penn Station, I’ve always heard it was an Ernest Hemingway quote. Although between you and me, I’ve seen a lot of people claim it was


Copy Tips

Daily Walks & Consistency

 Wanted to talk about daily consistency and share something I struggle with personally. It’s super important you know this when you begin attempting any daily goal. YOU MUST TAKE SMALL LITTLE PIECES THAT YOU KNOW YOU CAN CUT & EAT EASILY. Bite off something you know you can accomplish, especially when starting off! I can give you an


Copy Tips

Quarantines in the Grass

Dear Business Owners, Try to smile and openly embrace the challeneges of this quarantine. We all got into business knowing there would be unforseen pitfalls. Things are scary. And this is all certainly unforseen. There have always been snakes in the grass, and they’ve been sliding in front of your business forever. You’ve gotten past


Copy Tips

Disqualifying skeptics like horses

The Kentucky derby collects interest from the lowest-life degenerate gambler to the highest-society aristocrate. Heck, even the New England Patriots, including Bill Belichick, showed up in Kentucky this past Saturday. Almost $150 million was wagered last year, and we’ll find out this year’s total action soon, but I’m more interested in the fallout from this


Copy Tips

Bunnies don’t lay eggs or write emails

Maybe I’m alone on this… Even if it seems like nature couldn’t allow it. I’m admitting I could be wrong. I don’t hear the other side saying anything. What’s the controversy? Easter… I have ALWAYS been confused by Easter. Why? One key issue… Rabbits are mammals, and they don’t lay eggs. So, what’s the deal


Copy Tips

Never trust a skinny cook or steriod-free cyclist

Why would you trust an email copywriter who’s NOT sending his/her own emails regularly? Honest answer… There isn’t a good one. It’s time for me to write up or shut up. (or live forever hypocrising – if that’s a word) So, why have I not been sending sales emails regularly? Laziness. And life happens. Initially,